The most cracking easter campaign this year goes to Cadburys with the Cream Egg. After sitting on our shelves for 17 years, the brand has launched its very own real-life Charlie and the Chocolate Factory – style – golden ticket hunt resulting in all chocoholics in the UK scrambling for a limited white chocolate Creme Egg.
371 white chocolate Creme Eggs have been distributed across nationwide stores with cash prizes of up to £2000. It all sounds too good to be true doesn’t it? The only catch being.. they come in the same foil and are amongst millions of milk chocolate Creme Eggs!
After changing from its original recipe and loosing £6 in sales in the process this egg-straodinary marketing tactic is bound to get all members of the public cracking with this egg-stra fun egg hunt!
This year, ASDA developed the Cheester Egg. YES! You read it right.. an egg for cheese lovers. Recent statistics revealed that 60% of Brits would choose cheese over chocolate – a Cheester Egg was ASDAs response. The combination of Blacksticks Blue cheese and freshly sourced milk contributes to the cheesy taste and eggcellent texture. To compliment to the cheese, ASDA completes the egg with a sachet of caramelised onion chutney and a selection of mini oat cakes.
Some say that this egg is nacho average blue, keep your eyes peeled as they’ll soon brie gone..
Carlsberg converts to chocolate with the launch of their pop-up bar made completely out of chocolate. The five metre wide and two metres high bar included the features of a traditional Danish brewery such as bar stools, a TV, a dartboard and all Carlsberg related merchandise – all made out of chocolate. The combination of beer and chocolate meant that Carlsberg were onto a win with the British public. Carlsberg really did turn the ordinary into the egg-straordinary this Easter, hopefully it wasn’t a hot day..